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Nine Paths to Leadership, One Unparalleled MBA

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Tailor Your William & Mary Online MBA with Specialized Concentrations

Break free from one-size-fits-all business education. William & Mary’s AACSB-accredited Online MBA from the Raymond A. Mason School of Business now features nine dynamic specializations across four disciplines—finance, marketing, accounting and business analytics. Design an educational journey that’s as unique as your professional ambitions while earning a degree from a top-ranked “Public Ivy” institution in as few as two years.

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AACSB Accredited

Earn a Career-Defining Degree at a Leading University

#1

Best Business School for Learning1

#10

Best Business Professors2

#33

Best Online MBA Programs3

$144,332

Average William & Mary Online MBA graduate salary4

80+%

of alumni surveyed reported receiving a raise during or after the program4

98%

of alumni surveyed would recommend the Online MBA4

Your Vision, Your MBA Design

The Online MBA combines world-class business education with unprecedented customization. Complete the comprehensive MBA core curriculum, then dive deep into your chosen specialization with focused electives.

Business Analytics Specializations

Artificial Intelligence for Business Leaders

Artificial Intelligence for Business Leaders icon

Learn to leverage AI and machine learning for strategic business decisions. Essential for executives, consultants and managers who want to lead digital transformation initiatives and implement AI-driven solutions across their organizations.

Marketing Specializations

Marketing Analytics

Marketing Analytics icon

Harness the power of data to drive marketing decisions and measure campaign effectiveness. Essential for marketing managers, digital marketing specialists, and business analysts who want to leverage data science for competitive advantage.

Marketing Innovation

Innovation icon

Explore cutting-edge marketing strategies, consumer behavior insights, and innovative product development. Perfect for brand managers, product marketing leaders, and entrepreneurs looking to disrupt traditional markets.

Modern Integrated Marketing Communications (IMC)

IMC icon

Master multi-channel marketing campaigns, brand messaging, and digital communication strategies. Ideal for marketing directors, communications managers, and professionals seeking to build cohesive brand experiences across all touchpoints.

Finance Specializations

Corporate Finance

Corporate Finance Icon

Master capital structure decisions, financial risk management, and strategic corporate investments. Ideal for aspiring CFOs, financial analysts and corporate development professionals seeking to drive organizational growth through sound financial strategy.

Investment Management

Investment Management icon

Develop expertise in portfolio theory, asset valuation, and investment strategies. Perfect for future portfolio managers, investment advisors and wealth management professionals who want to excel in today’s complex financial markets.

Real Estate

Real Estate icon

Gain specialized knowledge in property valuation, real estate finance, and market analysis. Designed for professionals pursuing careers in commercial real estate, property development, real estate investment trusts (REITs) and real estate consulting.

Accounting Specializations

Accounting

Accounting icon

Strengthen your foundation in financial reporting, auditing, and regulatory compliance. Designed for professionals pursuing senior accounting roles, controllership positions and those preparing for CPA certification.

Tax Strategy icon

Tax Planning & Strategy

Develop expertise in corporate tax strategy, tax compliance and strategic tax planning. Perfect for tax professionals, financial planners and business leaders who want to optimize organizational tax efficiency.

The Power of Stackable Education

Your MBA specialization is just the beginning. Thanks to our innovative stackable degree structure, you can transfer credits from your MBA specialization toward earning a full specialty master’s degree in less time and at a lower cost. Continue building expertise with an:

  • MS in Finance
  • MS in Marketing
  • Master of Accounting
  • MS in Business Analytics
Dia Zafer-Joyce

“My program gave me the confidence to apply for a job at my next level and effectively market my skills as a business leader throughout the hiring process, even before I had graduated.”

Dia Zafer-Joyce, MBA ’21

Ready to Design Your MBA?

Sources:

1. Retrieved on June 16, 2025, from bloomberg.com/business-schools/william-and-mary-mason/ 

2. Retrieved on August 1, 2025, from princetonreview.com/business-school-rankings?rankings=best-professors 

3. Retrieved on June 16, 2025, from usnews.com/education/online-education/college-of-william-and-mary-OBUS0134/mba 

4. Based on a limited sample of self-reported data from alumni of W&M’s Online MBA program from graduating cohorts between 2021 and 2024

William & Mary has engaged Everspring, a leading provider of education and technology services, to support select aspects of program delivery.

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